11:00 – 11:30 AM

Opening Keynote: ASEAN Wellness Rising

 ASEAN’s emerging leadership in wellness

11:30 – 12:15 PM

Panel: Recognising Touch: Why Spa & Beauty Deserve Professional Recognition

This session explores how touch therapy—core to both spa and beauty practices—supports mental and emotional wellbeing. Yet, despite its growing role in wellness, the industry faces under-recognition. This discussion brings together leaders to highlight the need for proper licensing, training frameworks, and policy support, urging the government to take the spa and beauty professions seriously as pillars of the wellness economy.

12:15 – 1:00 PM

Panel: Muslim-Friendly & Halal Spa Practices: Building Trust in Diverse Markets

This panel explores how spas across ASEAN can design services, environments, and touchpoints that are not only Halal-compliant but also culturally attuned. Topics include Halal certification, gender-sensitive service delivery, Muslim-friendly spa layouts, and how these strategies open doors to a growing segment in the global wellness tourism market.

1:00 – 2:00 PM

Networking Break

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2:00 – 2:45 PM

Dialogue: Traditional Massages of ASEAN: Preserving Culture, Creating Global Demand

A regional panel featuring practitioners from Malaysia, Indonesia, Thailand and the Philippines discussing how to preserve, professionalise, and promote traditional massage techniques as premium cultural assets for global wellness tourism.

2:45 – 3:30 PM

Panel: Wellness Meets Healthcare: Designing the Future Together

Exploring the convergence of wellness and healthcare through integrative medicine, rehabilitation therapies, and wellness tourism ecosystems that foster preventive care. 

3:30 – 3:45 PM

Networking Break

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3:45 – 4:30 PM

Fireside Chat: Scaling Across Borders: ASEAN as a Wellness Business Bloc

A conversation on scaling spa, wellness and beauty businesses across ASEAN with insights into regional licensing, brand localisation, and ASEAN-wide supply chain opportunities.

4:30 – 5:15 PM

Dialogue: OEM vs Retailing: Which Path Grows Your Brand?

A dynamic discussion featuring product suppliers and spa entrepreneurs on the pros and cons of developing your own OEM products versus retailing established wellness brands. Hear from brand experts and other leading suppliers on product integrity, brand partnerships, and how each strategy fits into long-term spa business growth.

5:15 – 5:30 PM

Closing Remarks & World Wellness Weekend Preview

A look ahead at the movement beyond ASWC 2025, highlighting Malaysia’s upcoming participation in World Wellness Weekend 2025. Discover how your spa, salon, or wellness business can take part in this international celebration of wellness through open days, themed activities, and community engagement. Let’s make wellness visible—together!