11:00 – 11:30 AM

Opening Keynote: ASEAN Wellness Rising

Envisioning ASEAN’s emerging leadership in wellness.
Keynote Speaker: Datin Christina Toh, President of Malaysian Association of Hotels (MAH)

11:30 – 12:15 PM

Panel: Branding ASEAN Wellness: Building a Unified Identity Across Borders

How can ASEAN be recognised as a leading wellness region? This panel explores the ASEAN Spa Standards, regional licensing, and cultural identity to define a collective brand that opens new doors for tourism, product export, and industry growth.
Panel Speakers: Suen Kam, AMSPA President | Khem Dhami, Tranquility Spa and Wellness | Erik Selamet Widjaja, SanFit Group Indonesia

Moderator: Dean Arrazi

12:15 – 1:00 PM

Panel: Muslim-Friendly & Halal Spa Practices: Building Trust in Diverse Markets

This panel explores how spas across ASEAN can design services, environments, and touchpoints that are not only Halal-compliant but also culturally attuned. Topics include Halal certification, gender-sensitive service delivery, Muslim-friendly spa layouts, and how these strategies open doors to a growing segment in the global wellness tourism market.

Panel Speakers: Nur Alyssa Coraline Y., Acting Director General of Islamic Tourism Centre | Gavin Foo of Rehat-Rehat Muslim Friendly Wellness & Spa
Moderator: Dean Arrazi

Networking Break

2:00 – 2:45 PM

Dialogue: Traditional Massages of ASEAN: Preserving Culture, Creating Global Demand

A regional panel from Malaysia, Indonesia, and the Philippines discussing how to preserve, professionalize, and promote traditional massage techniques as premium cultural assets for global wellness tourism.

Panel Speakers: Faridah Fadzil, Malaysia | Ruby Sanchez, Philippines | Gusti Ayu Made Mudiasih, Indonesia

Moderator: Dean Arrazi

2:45 – 3:30 PM

Panel: Wellness Meets Healthcare: Designing the Future Together

Exploring the convergence of wellness and healthcare through integrative medicine, rehabilitation therapies, and wellness tourism ecosystems that foster preventive care. 

Panel Speakers: Dr. Sivaneswaran Poobalasingam, Malaysian Society of Lifestyle Medicine | Sister Kay, Medical Tourism Patient Care Advisor

Moderator: Dr. Tengku Nur Atiqah

Networking Break

3:45 – 4:30 PM

Fireside Chat: OEM vs Retailing: Which Path Grows Your Brand?

A dynamic discussion featuring product suppliers and spa entrepreneurs on the pros and cons of developing your own OEM products versus retailing established wellness brands. Hear from brand experts and other leading suppliers on product integrity, brand partnerships, and how each strategy fits into long-term spa business growth.

Panel Speakers: Joanne Bruce, Biossentials | Patrick Sha, Alqvimia | Fadilah A. Majid, Jelita Spa Singapore

Moderator: Farhana Abdullah

4:30 – 5:00 PM

Closing Remarks & World Wellness Weekend Preview

A look ahead at the movement beyond ASWC 2025, highlighting Malaysia’s upcoming participation in World Wellness Weekend 2025. Discover how your spa, salon, or wellness business can take part in this international celebration of wellness through open days, themed activities, and community engagement. Let’s make wellness visible—together!

World Wellness Weekend Country Ambassador, Hana Halim