ASWC 2025 DISTINGUISHED SPEAKERS
Keynote Speaker
Datin Christina Toh
President of Malaysian Association of Hotels (MAH)
Datin Christina Toh began her career in hospitality at Holiday Inn Penang and later joined the Regent Hotel Kuala Lumpur. With over 30 years in the industry, she is known for her strategic leadership and dynamic style. She joined Dorsett Kuala Lumpur as General Manager in 2001, became Area GM in 2017, and now serves as Chief Strategy Officer (SEA) for Dorsett Hospitality International.
A respected figure in the industry, Datin Christina has been on the Malaysian Association of Hotels (MAH) Board since 2002 and made history in 2022 as its first female President, now serving her second term. She also sits on the Board of Tourism Malaysia and holds key roles in ASEAN tourism bodies, including Treasurer of ASEANTA and 2nd Vice President of AHRA. Datin Christina holds an MBA in Hospitality Management and the Certified Hospitality Administrator (CHA) credential, with numerous accolades recognizing her contributions to the hotel and tourism sector.
Panel Speaker
Su En Kam
Founder of Hammam Spa, co-founder of Aura Regen Clinic | President of AMSPA | Global Wellness Day Ambassador of Malaysia
Su En Kam combines a background in management consulting with a Master’s in Child Psychotherapy. She is the founder of Hammam Spa, Malaysia’s first Moroccan-inspired bathhouse, and co-founder of Aura Regen Clinic, an integrative wellness centre. As President of the Association of Malaysian Spas (AMSPA), she is dedicated to positioning Malaysia as a leading global wellness destination and is actively building an integrated ecosystem that bridges traditional spas, modern science, and community care. Su En is passionate about making holistic wellness more accessible, helping individuals reset the mind, body, and soul
Panel Speaker
Khem Dhami
Director | Tranquility Spa and Wellness
Khem Dhami is a spa and wellness professional with a deep-rooted passion for holistic healing and guest well-being. As the director of Tranquility Spa and Wellness, Khem has built a trusted brand known for its authentic treatments, calming ambiance, and commitment to high-quality service.
With years of hands-on experience, Khem has led Tranquility Spa to become a respected name in the wellness industry. He actively participates in global wellness movements, including Global Wellness Day and World Wellness Weekend, promoting the importance of self-care, mental wellness, and a balanced lifestyle. Driven by the vision to create a serene space where clients can rejuvenate and heal, Khem continues to lead his team with dedication, innovation, and genuine care for every guest’s wellness journey.
Panel Speaker
Erik Selamet Widjaja
Managing Director of SanFit Group | Director of Asia Plumeria Sdn Bhd
Erik Selamet Widjaja is the Managing Partner of SanFit Group, a leading Indonesian spa and wellness company operating over 180 integrated hotel spas across the country. With extensive experience in regional spa operations, Erik brings a wealth of expertise in scaling service quality, operational efficiency, and brand consistency within hospitality environments. Under his leadership, SanFit Group has successfully implemented international spa standards across diverse hotel properties—from luxury resorts to urban hotels—balancing global quality benchmarks with local cultural relevance. Erik is passionate about developing spa talent, creating sustainable business models, and fostering inclusive team cultures that deliver exceptional guest experiences across Southeast Asia.
Panel Speaker
Puan Nur Alyssa Coraline Yussin
Director of Research & Training at the Islamic Tourism Centre (ITC)
Puan Nur Alyssa Coraline Yussin, Director of Research & Training at the Islamic Tourism Centre (ITC), leads programs in Islamic and Muslim‑friendly tourism and hospitality. With over 15 years at ITC, she has developed signature initiatives like SEED seminars, youth forums, and the Muslim‑Friendly Tourist Guide (MFTG) accreditation. Alyssa holds a BBA (Hons.) in International Business from UiTM and has collaborated with OIC, ASEAN, and APEC to position Malaysia as a global leader in faith‑inclusive travel
Panel Speaker
Gavin Foo
CEO of Rehat-Rehat Muslim-Friendly Wellness Spa
Gavin Foo is a visionary entrepreneur and industry advisor who has been shaping Malaysia’s wellness landscape for over a decade. As the CEO of Rehat~Rehat, Malaysia’s leading Muslim-friendly spa brand, Gavin champions accessible, culturally respectful, and inclusive wellness experiences. He has worked closely with MOTAC in the national spa rating system, helping to bring structure and credibility to spa standards across the country. Now serving on the board of AMSPA, Gavin is committed to professionalising the spa workforce, elevating local talent, and building sustainable business models that empower therapists to become entrepreneurs.
Panel Speaker
Faridah Ahmad Fadzil
A Pioneer in Malaysian Wellness and Herbal Expertise
Faridah Ahmad Fadzil is a distinguished entrepreneur, herbalist, and wellness advocate, celebrated as the co- founder of Tanamera, Malaysia’s premier brand for natural spa and lifestyle products. With a strong foundation in Business Management from Northern Illinois University and as a second-generation herbalist specializing in tropical herbs, Faridah has seamlessly blended her academic knowledge and passion for traditional herbal practices to create innovative wellness solutions.
Panel Speaker
Ruby Sanches
Co-Founder of Tonic Wellness | Global Spa Trainer
From house help to international trainer, Ruby Sanches’s journey is one of grit, growth, and global impact. With roots in the Philippines and a career that spans Singapore, Malaysia, Bali, Morocco, Sri Lanka, Faroe Island Denmark and the Maldives — she brings a world of experience to the spa and wellness stage. As a certified Massage Trainer with IMA and co-founder of Tonic Wellness, Ruby empowers therapists across cultures with heart-centered, holistic care.
Panel Speaker
Gusti Ayu Made Mudiasih
Founder & Managing Director, Cemara Ayu Sdn. Bhd. | Spa Equipment and Consultant
Ayu SPA experience begin in 1996 with Mandara Spa ouched directly by the Mandara Spa Owner and President Mr. Jeff Matthews and work for 11 years. Ayu move on with Jamu Spa at The Andaman Langkawi, where she is reporting direct to the Founder and Director of Jamu Spa Jeanine Caroll. Equipped with professional training from Tririan Australia in the Executive Development Programme and a certified from Cornell University, USA in Executive Development Program majoring in Spa Management Ayu set up her own company offers consultation in spa set-ups and management as well as providing spa amenities, equipment and product for Spas and Resort thought out Asia and Stoutest Asia and carry on running her own 4 spas. She was also engaged with IBD (UTM) lectering for the 3 days Spa Management Course for 5 years. Ayu was AMSPA’s Vice President, Knowledge Transfer Director of APSWC, Membership Director of APSWC, Vice President of MAWSPA, President of IWAKL.
Panel Speaker
Dr Sivaneswaran Poobalasingam MD(Mal), Dip IBLM
Lifestyle Medicine Expert Consultant with the World Health Organization for the Lifestyle Medicine For Diabetes Remission Project (WHO-MOH)
Dr. Sivaneswaran Poobalasingam is a Board-Certified Lifestyle Medicine Physician and the Founder of the Malaysian Society of Lifestyle Medicine. He serves as a Lifestyle Medicine Expert Consultant for the WHO-MOH Diabetes Remission Project and is the CEO of Amrita Integrative and Lifestyle Medicine Center. Actively involved in international health coalitions, Dr. Siva champions holistic, evidence-based approaches to disease prevention and healthy ageing. He is also a published author, educator, and speaker dedicated to advancing lifestyle medicine in Malaysia and beyond.
Panel Speaker
Sister Kay McNaught
Medical Tourism Patient Care Advisor
Sister Kay McNaught is a UK-trained nurse with over 10 years of experience in medical and wellness tourism. Based in Kuala Lumpur, she serves as a Medical Tourism Facilitator and International Patient Care Advisor at Passage Asia. With a background in mental health, psychiatric, and cardio-thoracic nursing, she has worked with top hospitals in the UK and Malaysia. Her clinical expertise allows her to support both doctors and patients throughout the treatment journey. She now leads patient care initiatives and international outreach across Australia and New Zealand, helping patients access trusted medical services in Malaysia.
Panel Speaker
Joanne Bruce ND
Founder of Biossentials | Spa Industry Pioneer
With over two decades of dedication to holistic wellness, Joanne Bruce is the visionary behind Biossentials, a brand she co-founded in 1999 to embody a natural, organic, and sustainable approach to spa and aromatherapy. Rooted in an ‘East-meets-West’ philosophy, her work reflects a deep respect for nature’s purity and a belief in the power of wellness rituals to promote self-care and healing. Joanne’s formulations—crafted with pure essential oils and the finest botanicals—are trusted by luxury spas and resorts across the region. Her advocacy for clean, green beauty and environmental responsibility continues to shape the industry’s path toward conscious wellness.
Panel Speaker
Dr. Fadilah A. Majid
Managing Director, Spa Jelita (Singapore)
Dr. Fadilah A. Majid is the Managing Director of Spa Jelita Pte Ltd, Singapore’s only Arabian-themed spa, and a multi-award-winning entrepreneur. A former business journalist and editor with 27 years at Singapore Press Holdings, she transitioned into wellness entrepreneurship in 2014. Today, she leads several ventures including Hamidah’s Kitchen and De Villa, and is recognized for her contributions to women-led business excellence across the region. Dr. Fadilah is the recipient of the Muslim World Rania Award, Spirit of Enterprise Award, and an Honorary Doctorate by UIPM for her leadership in wellness and community empowerment.
Panel Speaker
Patrick Sha
Founder of Aromalogy Sdn Bhd
Patrick Sha is the founder of Aromalogy Sdn Bhd under Unique Aesthetic group, with over 20 years in professional skincare and wellness product distribution. He collaborates with iconic brands like Alqvimia, Skeyndor, Phytomer and Marzia Clinic, traveling worldwide to ensure quality and integrity. Together with his team, Patrick supports beauty and wellness professionals through premium products, aromatherapy, and education — enriching client experiences with holistic care that nurtures beauty, wellbeing and inner balance.
Moderator
Farhana Abdullah
Co-Founder of Joielle Group Sdn Bhd | Founder of Argania
With over a decade of experience in the baby skincare industry, she founded Joielle, a proudly Malaysian-made brand formulated specifically for sensitive skin. Joielle has grown to be a trusted name, available in leading retail pharmacies and chain stores such as Mothercare and Babyshop. The brand places strong emphasis on educating parents, especially those with children affected by eczema. In addition to her entrepreneurial pursuits, she is actively involved in Sipro Malaysia Sdn Bhd, a well-established manufacturing company with over 48 years of history, rooted in her family’s legacy. As the head of customer relations, she is passionate about promoting high quality locally made products and nurturing the next generation of entrepreneurs.
Moderator
Dean Arrazi
Founder of Strategia Kuala Lumpur
Muhammad Fakhruddin Arrazi (Dean Arrazi) is the founder of Strategia Kuala Lumpur, a consultancy specialising in branding, marketing, and communication for wellness, lifestyle, and public sector initiatives. He is also the co-creator of EnergiV, a holistic wellness brand inspired by energy healing and mindful living. Dean currently leads regional marketing and communication for a global industrial brand across 11 countries in Southeast Asia, focusing on lead generation, brand repositioning, event strategy, and sales enablement. With over 15 years of experience across ASEAN, Europe, and the Middle East, his expertise spans B2B, wellness, publishing, and cultural branding. As a Certified HRD Corp Trainer, Dean focuses on strategic communication, market expansion, and human-centric branding. He is passionate about integrating wellness, culture, and business strategy to create meaningful impact. He speaks fluent Malay, English, and Arabic, with basic proficiency in French, Spanish, and Turkish.