10.30am

Opening Ceremony of ASWC and BBM

Officiated by Guest of Honour,
YBrs. Dato’ Shahrudin Abu Sohot, Secretary General of the Ministry of Tourism, Arts & Culture (MOTAC).

11.00am

Walkabout

Guest of Honour to do a walkabout to visit exhibitors of Beauty Business Malaysia.

11.30am

Keynote Dialogue

Empowering the Wellness Economy: Building Future-Ready Entrepreneurs in a Thriving SME Landscape. A Keynote Dialogue featuring Dato Hafsah Hashim, Founder and Chairperson of the Women Leadership Foundation(WLF).

12.30pm

Urutan Malaysia Presentation

Discover Malaysia’s signature wellness identity through the official presentation of Urutan Malaysia, a unique fusion of traditional massage modalities rooted in our cultural heritage. This session showcases the development, significance, and potential of Urutan Malaysia as a national wellness brand, positioning it as a hallmark of quality in both domestic and international spa market.

2.00pm

AMSPA Spa Awards

The AMSPA Spa & Wellness Awards celebrates outstanding achievements in Malaysia’s thriving spa and wellness industry. This momentous ceremony recognises the most dedicated practitioners, innovative brands, and inspiring leaders shaping the future of wellness.

4.00pm

AMSPA MOU Signing

Witness AMSPA’s signing ceremony marking strategic partnerships between the Association of Malaysian Spas (AMSPA) and key industry or institutional stakeholders. This milestone signifies collaborative efforts to strengthen the wellness ecosystem through shared goals in training, certification, industry promotion, and regional development.

5.00pm

World Wellness Weekend “Welfie” Photo OP

Join us in celebrating global wellness unity with a vibrant “Welfie” (Wellness Selfie) moment in conjunction with World Wellness Weekend. This group photo opportunity brings together delegates, industry leaders, and wellness advocates to capture the spirit of collective well-being and community. Don’t miss this joyful highlight of the day!